Why Now

Exploring emerging trends, market shifts, and new opportunities that explain why a business or industry matters now.

Sep 22, 2026

Antinorm Is Betting That the Future of Beauty Looks Like Less

Antinorm Is Betting That the Future of Beauty Looks Like Less

Jul 30, 2026

The next employee perk isn't free food. It's healthcare.

The next employee perk isn't free food. It's healthcare.

Jul 23, 2026

The Towel Problem Nobody Was Solving

The Towel Problem Nobody Was Solving

Jul 11, 2026

Why Every Startup Founder Needs to Become a Content Creator in 2026

Jun 10, 2026

How Mevyl Is Turning Candles Into a Self-Care Ritual

A Bengaluru startup is building a new beauty category around a product most Indians have never encountered before.

How Mevyl Is Turning Candles Into a Self-Care Ritual